Manage how your products appear on Google
Learn how to add, optimise and promote your products across Google Search, Maps, YouTube and more with Merchant Center.
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How Merchant Center works
Create your Merchant Center account
Provide basic information about your business like its name, phone number and website.
Add your products to Google
Once you add your product information to Merchant Center, your products can appear organically when customers search for products or businesses like yours on Search, Maps and more.
Add products from your website
Google can automatically add products that are listed on your website.
Add products with a file
Create a file that contains all of your product details (title, description, price and more).
Link your e-commerce shop
If you use one of our partner e-commerce providers, you can link your shop to automatically sync your products to Google.
Get personalised insights
Receive personalised insights on your best-selling products and price competitiveness to gauge user demand, efficiently manage your inventory and increase sales.
Boost sales with paid ads
When you’re ready, you can further promote your products with Google Ads which supports Performance Max, our powerful advertising campaign that uses Google AI to reach the right customers at the right time helping you drive greater reach and more sales. You stay in full control of your budget and only pay when someone engages with your ad.
Frequently asked questions
Merchant Center is a free tool that enables retailers to add product information and data so that their products can appear across Google surfaces.
After you add your products, you can use your Merchant Center account to manage your product inventory across Google and get personalised reports and insights on product performance, trends and competitor benchmarks.
If you use Shopify, WooCommerce, PrestaShop or another supported e-commerce platform, you can automatically add your products to Google when you link your e-commerce shop to your Merchant Center account. Any future changes that you make to products are automatically synced to Google.
If you don’t use a supported platform, Google can automatically add products from your website or you can manually add your product offerings via a file or spreadsheet, or by entering individual products.
No. Google helps customers find your products and your shop. When they are interested in buying from you, they visit your website and go through your checkout process like any other website visitor. You decide how to deliver the products.
When you’re ready, you can promote your products with Performance Max, our paid advertising campaigns that use Google AI to reach the right customers at the right time. You stay in full control of your budget and only pay when someone engages with your ad.
Troubleshoot with ease by visiting Google Merchant Center Help. Fix common issues, understand how to measure your results, and more.